Figile di Fortuna envisions a future that moves from transaction to trust, from self-centered isolation to shared commitment, from fear of scarcity to celebrating abundance.


When you are kind, you feed yourself and another.
When you are not kind, you starve yourself and another.

One person makes a purchase.
The next person benefits from that purchase.
A hungry person gets to eat.

Every purchase changes lives.

You matter.
Your choices matter.
You are powerful.
Without you, nothing changes.


Pink Lotus silo

Philo M&V statements1
Figlie di Fortuna has three foundational principles: Pay-it-forward business model, Feeding hungry Americans, and Kindness.
The Idea of Pay-It-Forward:

Here’s how it works! When you are a recipient of an act of kindness, you can repay this act of kindness to others, producing a chain reaction of goodness, a ripple effect, leading to a transformational spirit which heals the world. When you purchase any item on this website, imagine it is from someone who came before you. To keep the chain of gifts alive, I invite you to “pay it forward” and, in your mind, your purchase is for the person who comes after you. You purchase the item as you normally would. The cost, logistics, product, someone’s identity before or after you, is irrelevant. Each person is anonymous to the other.

There is no keeping track of anything.  What it is, what is important, is the concept, the idea, thethought behind it. You are performing an act of kindness for someone you don’t know, and someone you don’t know is doing the same for you. This is your opportunity to become a part of creating a positive life-giving force, of creating something in your mind that can make you happier. You become part of this circle of kindness with every order. Make a difference in someone’s life.

Change the paradigm. 



The Idea of Feeding a Hungry American:

Figlie di Fortuna’s mission is to create good products that help feed hungry Americans. This is done through the sale of all purchases by building a set substantial donation into the cost of each product to feed someone hungry in America.

Each product sold has an impact. Each product sold changes lives.

Figlie di Fortuna has partnered with two organizations, Blessings In A Backpack, and Feeding America, making sure that everyone eats well, no matter who they are.

poor on street

The Idea of Loving Kindness:

Imagine if people in the world figured out that making themselves happy is by taking care of others.

Make a difference, live with purpose.

Show love, appreciation and kindness.

Fearless kindness: Go against the odds, stand up and be truly loving, be defiant! Be brilliant, a vessel of mercy, be the fire, the destroyer of fear, be the beautiful one.

Let your inherent kindness blossom.


“The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have little.”
Franklin D. Roosevelt

“Be the change you wish to see in the world.”  

“Kind words can be short and easy to speak, but their echoes are truly endless.”
Mother Teresa

“Whoever you are, I’ve always depended on the kindness of strangers.”  
Blanche DuBois

“Be kind, for everyone you meet is fighting a harder battle.”

“The truth against the world.”

“Be kind to unkind people – they need it most.”
Ashleigh Brilliant

“In the end, only kindness matters.”

“You have not lived until you have done something for someone who can never repay you.”

“Wherever there is a human being, there is a chance for kindness.”
Seneca saying

“We never touch anyone so lightly as we do not leave a trace.”

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